"Kailangan pa bang i-Memorize yan?" "Bisyo na to!!"
MANILA BROADCASTING COMPANY
MBC holds the distinction of being the pioneer broadcast institution in the Philippines.Taking over the reins of Heacock-owned KZRH following World War II, Don Manolo Elizalde had a new studio built atop the Insular Life Building on Plaza Cervantes within 40 days after Liberation.By 1949, KZRH (now known as DZRH) began broadcasting nationwide - becoming the first station to reach audiences as far north as Basco, and as far south as Jolo. Throughout the 50's and the 60's, it established itself as the leading news and entertainment station in the country - a distinction it holds until today.
Following the acquisition of DYRC Cebu, which evolved into Aksyon Radyo, the network expanded its reach into the FM band with DZMB (now known as 90.7 Love Radio) - later adding on 101.1 Yes-FM, Hot-FM, and more recently, 96.3 Easy Rock. With provincial partners nationwide, it also set up the Radyo Natin network, which reaches the most remote parts of the country.
In 2008, MBC began airing RHTV on television through Skycable, later switching to Dream Satellite, Cable Link and Cignal Digital Television. MBC has also ventured into special events and continues to provide radio listeners with a diverse array of activities that highlight both regional and national pride.
Today, with stations in key areas of the archipelago, MBC is able to reach out to the remote corners of the country and at the same time is heard by Filipinos overseas via the internet. It continues to be a witness to Philippine history as it unfolds, while maintaining the highest standards of broadcast excellence.
90.7 LOVE RADIO
MBC's leading station on the FM band was previously known by its call letters DZMB, when it started out on AM in 1946 as the pioneer music station in the country.It began broadcasting on FM in 1975, signalling the birth of the Love Radio network.
Back then, it played mainstream pop, later gravitating to easy listening music. Now, pushing into its third decade, 90.7 Love Radio continues to entertain a wide range of listeners with a music format that combines middle-of-the-road (MOR) songs with contemporary hit tunes and the best in alternative / modern rock sounds.
The station broadcasts at 25,000 watts, reaching out to radio listeners in Mega Manila, parts of Quezon, Nueva Ecija, Bataan, Zambales, Rizal Province, Bulacan, Laguna, Cavite, Batangas, Pampanga, Parts of Tarlac and Pangasinan.
90.7 Love Radio is the acknowledged and official #1 radio station in metro and mega-Manila, having consistently topped the ratings for the past seven years, based on surveys by the Radio Research Council.Its taglines "Kailangan pa ba'ngi-memorize 'yan?" and "Bisyo na 'to!" have become common everyday expressions of many Filipinos.
90.7 Love Radio (DZMB 90.7 MHz Metro Manila) is the flagship FM station of Manila Broadcasting Company in the Philippines. The station’s studio is located at the Star City, CCP Complex, Pasay City.
Love Radio was previously known by its call letters DZMB when it began broadcasts on the FM band in 1973 from its first broadcast days on the AM band. Back then, it played mainstream pop, later gravitating to easy listening music. As DZMB, it also introduced and institutionalized the deep-voiced radio announcer Dante Luzon, which later became its station manager up to the time that the station reformatted to this present programming.